From a small but exceptional start up way back in 1966, it grew to become a strong global brand through pure determination, ingenuity, and an unwavering passion for quality and customer service.Įven after five decades of industry leadership, the guiding principles of its founders (sisters Milagros Leelin-Yee and Clarita Leelin-Go) are are still very much alive and articulated in the Goldilocks vision statement: to be the leading Filipino global brand that will fulfill the changing customer needs through world-class products and services in markets served.īeyond this, however and as evidenced by this book Goldilocks continues to embody everything that is unique, delicious, and delightful about the Filipino people. The nation’s favorite bakeshop currently has an outstanding 400 products in its product range. Goldilocks’ premium polvoron is a Pinoy pasalubong favorite made with the best quality ingredients Get a pack of the classics for only 187. Its mission is to constantly innovate new products that suit the discriminating Filipino taste. Some branches incorporate a Foodshop, offering Filipino cuisine, including. For 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. From the book: As Goldilocks celebrates 50 Golden Years of being the country's number one bakeshop, its fairytale story still evokes delight and sweetness. When it comes to birthday cakes, Goldilocks is one of those shops you can trust. The Bakeshops main product lines includes cakes and breads, sweets and pastries.
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