![]() ![]() It’s almost always the exact same content, and it often attracts the same number of views. Like many creators, Johnson makes a video for TikTok and then uploads it to Reels afterward. “There’s a lot more money on Instagram, at least in my experience,” he says. That turned out to be one of his better decisions. ![]() TikTok has been his go-to since TheTomsters began, but he soon decided to start posting on Reels, too-mostly because “there’s an audience of people (around my parents’ age) that are on Instagram and not TikTok,” Johnson says. “Mostly because I like creating, but also because I have to think about it-you have to make consistent content, and it has to be at least a little funny. “But my accounts are always on my mind,” Johnson says. The process of filming, editing, and posting, he says, is a few hours a week. When I ask him how much time he spends on his content, he answers my question with his own: “Do you want time as far as intentional creating? Or actual time?” “That’s what gets the laugh with these kind of jokes-‘That could have totally been me,’ or ‘I’ve seen that before’. “I want people to feel seen in my content,” he says. The relatability factor is at the core of his comedy. “What I’ve tried to do-from the very beginning-is create a place that can be enjoyed by all kinds of people within that larger community,” he says. The 10-video series has nearly 2 million views. The first few got a thousand or so views, which blew his mind (remember-he knows 40 people) but a series of posts about what Judgement Day might look like solidified his online presence. “As someone who, for better or for worse, thinks they’re a funny person, I decided to start posting videos on TikTok that I thought would make people laugh,” Johnson says. In July 2021, back when Johnson first started, he’d graduated from Utah Valley University in communications and journalism with plans to kick off a career in copywriting and marketing. It took him three weeks to go from casually posting to “intentionally creating.” Most of Johnson’s astonishment comes from the suddenness of it all. And they’re all opening these apps to see what I wanted to say that day.” But if you really think about 50,000-that’s a stadium. “And I know, compared to some other creators, it’s like a drop in the bucket. “Sometimes I’ll just look at those numbers,” Johnson says. He’s the sole operator behind “TheTomsters” handle, whose comedy accounts on TikTok and Instagram have over 50,000 followers combined. “I don’t know more than, like, 40 people in real life,” says Tommy Johnson. ![]()
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